Go Natural was founded in 1987 by Kate and David Worth. Both have a passion for natural food products. Now well known for snack bars; in the early days Go Natural also made hair, skin and bath products all formulated with natural and herbal ingredients. Natural food is an extension of the Worth family lifestyle. Kate was an early pioneer of organic food; locating and supporting shops that stocked organic produce. Twenty five years later this interest and passion for good food continues to inspire product development and guide company values at Go Natural.
To Go Natural, ‘natural’ means that their products are as close to nature as possible. Go Natural products contain whole natural ingredients that are minimally processed so that taste and nutritional value is maintained. The Go Natural philosophy is about providing the opportunity for everyone to enjoy REAL food (whole food) products, with REAL food value, that tastes great for everyone’s pleasure and wellbeing.
Ingredient integrity is at the core of Go Natural’s brand values. Go Natural chooses to source key ingredients such as almonds, macadamias, peanuts and honey from Australian producers. Go Natural is proud to be producing right here in Australia, using Australian ingredients and providing livelihoods for close to 100 Australians.
Go Natural’s early product range contained many of the same lines that are the most popular lines in the range today; such as the Nut Delight, Yoghurt Almond & Apricot and Fruit & Nut Delight. Whilst the great taste is the same, the packaging and branding has evolved over the 25 years. The Go Natural product range today extends to 50 products including natural indulgence, savoury and shared consumption lines. Their most recent addition was a Hi Protein performance snack range. The range delivers performance nutrition naturally with the right mix of protein and carbs particularly suited for endurance events.
Go Natural is the leading grocery and convenience brand by market share for healthy snack bars in Australia. Their products are located in the health food aisle of major supermarkets, as well as petrol and convenience stores, health, pharmacy, airlines and vending. Go Natural now also exports to 30 countries.
"When it comes to food, the Worth family is obsessed with goodness and fanatical about flavour. We love the pleasure of good food, whole food, real food... We love the tastes, the textures and the wellbeing that it brings to our family and friends. Being an Australian owned family business this passion is brought to life with the Go Natural brand" Kate Worth.